UpChannels
Growth Tools

Growth management
like never before

UpChannels puts the marketing a small store actually runs — campaigns, review requests, loyalty points, competitor and ad intelligence — on top of the customer and order records you already keep. Nothing to export, nothing to sync.

SMS & MMS campaigns from your store’s own number
Google review requests after the order, replies in one screen
Ad spend reported next to the week’s store sales

Growth dashboard — sample data

📈
Customer Growth Rate
Monthly acquisition
+28%
⭐
Review Score
Average rating improvement
4.8
52 new reviews this month (+15%)
🎯
Market Position
Competitive ranking
#2
Growth tools

Every campaign runs off your own sales history

Campaigns, review requests and loyalty balances all read the same customer and order records your sales screen writes — there is no separate marketing app, no list to import, and nothing to keep in sync. The accounts you connect are ones you already own: Twilio for texting, Google Business Profile for reviews, Google Ads for spend.

💝Customer Nurturing

Pick the audience from
what people bought.

The audience builder filters your customer list by amount spent, the dates they last purchased, keywords from the products on their orders, and whether they opted in to marketing or SMS. Save a filtered list as a customer group and reuse it for the next campaign.

📱SMS Campaigns

Text and MMS from your store’s number

Write the message with merge fields like first name and business name, attach an image, and send it now or schedule it. Recipients are de-duplicated, numbers normalized, and anyone who is not opted in is flagged before the send.

Send now or schedule
Merge fields & MMS image
⭐Reviews Booster

Ask for the Google review, then answer it

Connect Google Business Profile to read reviews across every location and reply without leaving the app. The post-order review request goes out by text or email and shows the same Google link to every customer, whatever rating they gave.

Requests after the order
Inline replies, all locations
📊Ads Insights

Ad spend next to store revenue

Connect your Google Ads account and the weekly report puts clicks, impressions, cost and conversions beside the same week’s store revenue, order count, items sold and the door traffic you logged in the daily journal.

Campaign & weekly views
Period-over-period comparison
🔍Competitors Monitor

See the ads your competitors are running

Find nearby businesses by name or category, save the ones worth watching, and open their live ads in Google’s Ads Transparency Center and Meta’s Ad Library — plus search-trend interest for the terms you sell on.

Local competitor discovery
Google & Meta ad libraries
🌍Local Vibes

Local news and events for your city

News and upcoming events pulled for your city, keyed to the keywords in your industry profile — so a clothing store and a plumbing crew see different feeds and can time promotions around what is happening nearby.

Industry-driven keywords
Community events
🎁Loyalty Program

Points that earn and redeem at checkout

Set the spend that earns a point, what a point is worth, and whether points expire. Points are earned on the order, applied as a credit on a later sale, and reversed proportionally when an order is returned.

Earn, redeem, expire
Enroll one customer or a group
📊

Ads Metrics

Clicks, impressions, cost, conversions, click-through rate and average cost per click, by campaign and by week.

🤝

Partners Network

Find complementary local businesses, send outreach from a template, and track who replied.

🚀

Pro Marketing

Hand ads, social or website work to the UpChannels team instead of running it yourself.

📈

Growth Analytics

Campaign delivery status per recipient, a 30-day rolling review rating, and loyalty redemptions on the customer record.

Common questions

Growth questions, answered

Can I text my past customers about a sale?
Yes. UpChannels builds the audience out of your own order history — filter customers by how much they spent, when they last bought, keywords from the products on their orders, and whether they opted in to marketing or SMS — then send the message now or schedule it for later. A filtered list can be saved as a customer group and reused for the next campaign. SMS campaigns are included on the Pro and Premium plans.
Do I need my own phone number to send SMS campaigns?
Yes — campaigns send from your store’s own number, not a shared pool. Plans that include SMS come with a dedicated number for the store, and the UpChannels team helps register it and forward calls to your existing store line. Until that setup is finished the app refuses the send rather than falling back to some generic number.
What happens when a customer replies STOP?
They are opted out immediately, without anyone having to remember. The reply is caught by the messaging webhook, the customer’s SMS consent flag is turned off, and every later send skips them — one-off texts, order updates and campaigns alike. A campaign you scheduled days earlier re-checks consent at send time and marks that recipient unsubscribed instead of texting them.
How do I get more Google reviews without breaking Google’s rules?
Connect your Google Business Profile and UpChannels asks for the review about a day after the order is completed, by text or email, with up to two reminders spaced three days apart. Every customer sees the same Google review link no matter what rating they give you, because rating-gated review funnels violate Google’s policy. Reading and replying to Google reviews is on every plan; the automatic post-order review request is part of the Customer Portal on Pro and Premium.
Does it show whether my Google Ads actually sold anything?
Not click by click — but it does put the two numbers side by side. Connect your Google Ads account and the weekly report shows clicks, impressions, cost and conversions next to the same week’s store revenue, order count, items sold and the door traffic logged in your daily journal. Tying one individual sale back to one individual ad click is not shipped. Ads insights are on the Pro and Premium plans.
Can I see what my competitors are advertising?
Yes. Search nearby businesses by name or category, save the ones worth watching as tracked competitors, and open their live ads in Google’s Ads Transparency Center and Meta’s Ad Library, alongside Google search-trend interest for your keywords. UpChannels keeps the competitor list and the shortcuts; the ad creative itself stays on Google’s and Meta’s public pages rather than being copied into the app. Competitor monitoring is on every plan, Basic included.
Can I run a points program customers can actually spend?
Yes. You set how much spend earns a point, what a point is worth in dollars, and whether points expire after 6 months, 1 year, 2 years or never, then enroll customers one at a time or a whole group at once. Points are earned on the order, can be applied as a credit on a later sale, and are reversed proportionally when an order is returned — every movement is recorded in a ledger on the customer record.

Growth Tools is one part of UpChannels

UpChannels growth tools are the marketing side of the same system a small retailer or service business already runs its sales on: SMS and MMS campaigns sent from the store’s own number, Google review requests and replies, a points-based loyalty program, competitor ad monitoring, and Google Ads spend reported next to the week’s store revenue. Campaign audiences are built from the store’s own order history — what a customer bought, when, how much they spent, and whether they opted in — so there is no marketing list to export or keep in sync. SMS campaigns and ads insights are on the Pro and Premium plans; review management and competitor monitoring are included on every plan.

UpChannels is an all-in-one platform for small retailers and service businesses — sales, inventory, customers, scheduling, delivery, payments and finance in one system — and a real team that builds your website, runs your ads, and automates the busywork. Every capability below is included in the same subscription, with no integration to wire up between them.

See plans and pricingEverything the software doesSetups by business type

Works with

The product moves faster than this page. UpChannels ships updates most weeks, so a description here can lag what is already in the software. Where the two disagree, the running product is the current version — tell us if you find one and we will correct the page.

Ready to upgrade your
retail business management?

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One system for the counter, the schedule, the truck and the books — and a team that will build the website, run the ads and take the busywork off you if you would rather not do it yourself. Start with the trial, or have us walk you through it first.

UpChannels
Growth Tools | UpChannels