UpChannels
Facebook Ads & Business Management

Reach the right audience on Facebook & Instagram

Our team builds and runs your Meta campaigns and your page — creative, targeting, retargeting — with playbooks proven across the stores we manage, and results checked against the sales your system records.

Campaigns run by people who do this every day
Ad creative designed in-house, in your store’s voice
Retargeting built from your real customer and order lists
Your page managed, so comments and messages never sit
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What we manage

End-to-end Meta advertising

We handle the strategy, creative, and technical setup across Facebook and Instagram — and read the results in the system that knows your real orders.

Campaign Strategy

A clear plan mapped to your goals — awareness, leads, or direct sales.

Creative & Copy

Scroll-stopping image, video, and carousel ads with copy that converts.

Audience Targeting

Custom, lookalike, and interest audiences to reach your best customers.

Retargeting

Win back visitors and abandoned carts with audiences built from the customers and orders already in your system — the warmest audience you own.

Pixel & Conversions API

Accurate tracking setup so campaigns optimize toward real results — and what Meta reports finally matches what your register reports.

Page Management

We keep your page active and respond to comments and messages.

Common questions

Facebook and Instagram questions, answered

Do you make the ad creative, or do I have to supply it?
We make it. Image, video and carousel ads are designed in-house in your store's voice, and refreshed as they fatigue. If you have product photography or a videographer you already like, we will use that instead.
How is retargeting built from my own data?
Your customer and order records already live in UpChannels, so audiences can be built from what people actually bought rather than from page visits alone — past buyers of one category, customers who have not returned in a year, people who took a quote and never booked.
Does someone answer the comments and messages on my page?
Yes. Page management is part of this service, so comments, reviews and direct messages get answered rather than sitting for days. For text messages from customers, that runs through the platform's own Communication Hub instead.
Will Facebook ads work for a business like mine?
It depends on what you sell. Considered, visual purchases — jewelry, furniture, appliances, remodeling — tend to do well because people browse before they buy. Emergency service calls usually do better on Google, where someone is already searching. We will say so if that is your situation rather than sell you a campaign.
Who owns the ad account and the pixel data?
You do. Everything runs in your own Meta Business account. We request partner access, and it can be revoked at any time.
Can you run Google and Meta together?
Yes, and most stores should. They do different jobs — Google captures people already looking, Meta creates the looking — and running both through one team means the budget moves to whichever is working this month.

Facebook Ads & Business Management is one of six things our team does for you

UpChannels plans, builds and runs Facebook and Instagram campaigns for small retailers and service businesses, including the ad creative and the day-to-day page management. Retargeting audiences are built from your real customer and order records in the platform, and results are checked against the sales your store recorded.

UpChannels is a software and service company for small retailers and service businesses. The software gets the store organized — sales, inventory, customers, scheduling, delivery, payments and finance in one system — and this team does the growth work software alone cannot. Because we run both, the work is measured against the sales your own system recorded, not against clicks.

All done-for-you servicesWhat the software doesTalk to the team

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retail business management?

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One system for the counter, the schedule, the truck and the books — and a team that will build the website, run the ads and take the busywork off you if you would rather not do it yourself. Start with the trial, or have us walk you through it first.

UpChannels
Facebook Ads & Business Management | UpChannels