UpChannels
Ads Insights

See what the ads did
next to what the store did

UpChannels reads your Google Ads account and lines each week of campaign data up against the sales your store actually recorded that week — revenue, orders, items sold and door traffic — so you can judge the spend by whether the register moved, not only by whether the clicks did.

Google Ads cost, clicks and conversions beside the same week of store revenue
Store revenue, retail orders, items sold and door traffic in one weekly table
Compare two date ranges, two campaigns, or two Google Ads accounts

Weekly Performance Reports

Total Clicks
1,725
CTR: 3.73%
Total Cost
$4,409.07
Avg CPC: $2.56
Conversions
62
Rate: 3.59%
Impressions
48,126
Last 30 days
Week-over-Week Trends
Jul 27 vs Aug 3 (two complete weeks)
+51.3%
Clicks
+91.3%
Cost
+225.0%
Conversions
-39.8%
Impressions
Weekly Performance Breakdown
WeekStore DataGoogle Ads Data
RevenueOrdersItemsDoor TrafficCampaignsClicksImpr.CostConv.CTRAvg CPCConv Rate
2026-08-10$18,814.314013835832607,424$767.75173.50%$2.956.54%
2026-08-03$15,475.044519829333956,057$872.79136.52%$2.213.29%
2026-07-27$25,271.8526139142226110,065$456.2742.59%$1.751.53%
2026-07-20$29,656.8115191234338011,859$202.8993.20%$0.532.37%
2026-07-13$12,276.09568624731414,749$1,113.66102.97%$7.907.09%
2026-07-06$20,153.885015122632887,972$995.7193.61%$3.463.13%
Store data and ad data, one table

Your ad spend and your sales, on the same weekly row

One weekly table carries both halves: store revenue, retail orders, items sold and door traffic on the left; campaigns, clicks, impressions, cost, conversions, CTR, average CPC and conversion rate on the right. A second tab compares any two periods, campaigns or accounts.

Mock Demo

Performance Comparison

This Month vs Last Month

This Month

Clicks8,694
Impressions135,912
Cost$12,172.78
Conversions429
CTR6.40%
Avg CPC$1.40
Conv Rate4.93%

Last Month

Clicks5,118
Impressions120,282
Cost$9,004.14
Conversions330
CTR4.26%
Avg CPC$1.76
Conv Rate6.45%
Performance Changes
+69.9%
Clicks
+13.0%
Impressions
+35.2%
Cost
+30.0%
Conversions
+50.3%
CTR
-20.4%
CPC
-23.5%
Conv Rate
📈Performance Comparison

Compare any two periods,
campaigns, or accounts.

Pick This Month against Last Month, the last 7, 14 or 30 days, or type exact dates. Both sides appear together with the percent change between them, so you can see what is improving, what is costing more, and where to put the next dollar.

Two date ranges, two campaigns, or two accounts, side by side
Percent change on clicks, impressions, cost, conversions and CTR
Average CPC and conversion rate on both sides of the comparison
Written notes when CTR, cost per click or conversions move sharply
Common questions

Google Ads questions, answered

Does UpChannels connect to my Google Ads account?
Yes. You sign in with Google once from the Ads Insights page and UpChannels reads your campaign data through the Google Ads API, so nothing is typed in by hand. Every account you have access to shows up in a dropdown, including client accounts under a manager (MCC) account, and you can re-scan for new accounts or disconnect whenever you want.
Can I see whether my ads actually made the register ring?
At the week level, yes. The Weekly Reports table puts a week of store revenue, retail orders, items sold and door traffic on the same row as that week of campaigns, clicks, impressions, cost, conversions, CTR, average CPC and conversion rate. It does not trace an individual sale back to the click that caused it — per-order ad attribution is not something UpChannels ships today — so what you get is the week-by-week relationship, not a click-to-receipt chain.
Does it pull in my Facebook ads too?
No. Ads Insights reads Google Ads only, and Meta campaigns are not loaded into this dashboard. If you want Facebook ads planned, run and reported, that is work the UpChannels team does for you as a service rather than something this screen does: Facebook Ads & Business Management.
Which plan includes Ads Insights?
Pro and Premium. On the Basic plan the Ads Insights page opens with clearly labeled demo data and an upgrade panel instead of your own account, so you can see the layout before you pay for it. The 14-day free trial unlocks it on any plan and takes no credit card: see plans and pricing.
Where does the door traffic number come from?
From the Daily Journal inside UpChannels, not from a door sensor or a tracking pixel. Whoever writes up the day records the door count, and Ads Insights totals those entries by week so foot traffic sits beside impressions and clicks. If the journal goes unfilled that column reads zero; the revenue and campaign columns still fill in on their own.
How do I tell whether this month beat last month?
Open the Performance Comparison tab and choose Time Periods. Preset buttons cover This Month, Last Month and the last 7, 14 or 30 days, and you can type exact start and end dates instead. Both periods then appear side by side on clicks, impressions, cost, conversions, CTR, average CPC and conversion rate, with the percent change and short written notes when CTR, cost per click or conversions moved sharply.
What if I do not want to run the ads myself?
Then do not. UpChannels is software plus a real team: a named team plans, launches and runs your Google Search, Shopping and Business Profile campaigns for small retailers and service businesses, and reports against the sales your system recorded rather than clicks alone. The Ads Insights screens stay yours to read either way, so you are never locked out of your own numbers: Google Ads & Business Management.

Ads Insights is one part of UpChannels

UpChannels Ads Insights connects your Google Ads account and puts each week of campaign data — cost, clicks, impressions, conversions, CTR, average CPC and conversion rate — on the same row as the store revenue, retail orders, items sold and door traffic your system recorded that week. It is built for small retailers and service businesses — bike, jewelry and furniture stores, HVAC and lawn-care crews — that buy ads and want to judge them against what the register did, not only what the clicks did. Ads Insights is included in the Pro and Premium plans and is unlocked during the 14-day free trial.

UpChannels is an all-in-one platform for small retailers and service businesses — sales, inventory, customers, scheduling, delivery, payments and finance in one system — and a real team that builds your website, runs your ads, and automates the busywork. Every capability below is included in the same subscription, with no integration to wire up between them.

See plans and pricingEverything the software doesSetups by business type

Works with

The product moves faster than this page. UpChannels ships updates most weeks, so a description here can lag what is already in the software. Where the two disagree, the running product is the current version — tell us if you find one and we will correct the page.

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retail business management?

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One system for the counter, the schedule, the truck and the books — and a team that will build the website, run the ads and take the busywork off you if you would rather not do it yourself. Start with the trial, or have us walk you through it first.

UpChannels