Every ad number, traced to where it came from
UpChannels pulls your Google Ads spend, clicks, impressions and conversions through the Google Ads API and lines each week of them up with the revenue, orders, items and door traffic your own store recorded that week. Nothing on the screen is estimated or modeled: every figure is either a counter Google reported or a number your team wrote down.
Ads measurement is included in the Pro and Premium plans and is unlocked during the 14-day free trial.
What one weekly row contains
The same row carries both halves, and they are never blended together.
- Store revenue
- The grand total of every sales order written in that week, from your own books.
- Retail orders
- How many sales orders those totals came from.
- Items
- The quantities on those order lines added up — one big ticket or thirty small ones.
- Door traffic
- The walk-in count someone typed into the Daily Journal when they closed the day.
- Campaigns
- How many campaigns actually had activity in the week.
- Clicks and impressions
- Raw counters, exactly as the Google Ads API reported them.
- Cost
- Google's micro-units divided down to dollars before anything is displayed.
- Conversions
- Whatever your own Google Ads conversion actions are set to count.
Where every ad number on the screen comes from
The left of the weekly row is what your business recorded. The right is what Google reported. Knowing which is which is the whole difference between measuring your advertising and guessing at it.
Four counters Google reports, and one it does not
UpChannels queries the Google Ads API for four raw counters per campaign per week — clicks, impressions, cost and conversions — and derives everything else from those. Cost arrives from Google in micro-units and is divided down to dollars before it reaches the screen, so nobody has to read a seven-digit number and move a decimal point in their head. Campaigns that are running and campaigns you have paused are both included, which means the money you spent in June on a campaign you switched off in July still appears in June, where it happened. The one thing Google cannot report is whether any of that reached your register — which is exactly why the store side of the row exists.
Every rate is recalculated, not re-reported
Click-through rate, average cost per click and conversion rate are not copied out of the Google Ads interface. UpChannels recomputes each one from the counters it just read: clicks divided by impressions, spend divided by clicks, conversions divided by clicks. Because the arithmetic runs over whatever grouping you are looking at, a weekly average cost per click is a true blend of every campaign that ran that week rather than an average of other averages — the mistake that makes two reports of the same account disagree.
Week-over-week change is handled with the same care. The percentages compare the two most recent complete weeks and deliberately leave out the week in progress, so opening the page on a Tuesday morning never shows a 70% collapse in clicks that is really just three days missing. The partial week is still in the table with its real numbers; it is only held out of the comparison.
The store side needs no pixel, because the sales are already here
This is the part a standalone ads dashboard cannot do for a small retailer. Because UpChannels is the same system that writes your orders, the sales half of the row needs no tag, no tracking script and no export: store revenue is the grand total of the sales orders written that week, retail orders is how many of them there were, and items adds up the quantities on their lines — which is what tells you whether a strong week was one delivered kitchen package or thirty small tickets.
Door traffic and inbound calls come from the Daily Journal, where whoever closes the day types what actually walked in and what rang. And every customer record carries a Customer Source — Walk-in, Online, Phone, Referral, Advertisement, Social Media, Email Campaign, Trade Show, Cold Call or Existing Customer — chosen when the customer is created, so a shop that asks the question at the counter keeps the answer on the customer instead of losing it.
What this measures, and what it deliberately does not
UpChannels measures advertising at the week level. It does not trace an individual sale back to the click that produced it, and it does not print a single return-on-ad-spend figure — because the revenue your store booked in a given week includes walk-ins, repeat customers and referrals the ads had nothing to do with, and dividing one by the other would produce a confident number that is not true. Setting the two totals side by side and letting an owner judge the movement is the honest version of that question for a business that closes most of its sales in person.
Three other limits are worth knowing before you buy. Conversions are whatever your own Google Ads conversion actions count; UpChannels reads that number and never redefines it, so an account with no conversion tracking configured shows zeros there while cost and clicks fill in normally. Door traffic is typed by a person rather than sensed by a device, and reads zero on days the journal goes unwritten. And the dashboard reads Google Ads only — Meta campaigns are not loaded into it.
The connection itself is read-only. UpChannels runs reporting queries against the Google Ads account you authorize and issues no changes to bids, budgets, keywords or campaign settings, and you can disconnect it from the same screen you connected it on. The live weekly table and the period-to-period comparison it feeds are on the Ads Insights page; if you would rather someone else read these numbers and act on them, that is what the Google Ads service is for.
A single campaign-and-sales metrics screen
A combined view that puts campaign-level performance and the sales recorded alongside it on one screen — rather than a weekly table plus a comparison tab — is in development and not yet shipped. In the meantime it shows an honest empty state in the product rather than sample figures, because placeholder numbers on a metrics screen are too easy to mistake for your own business.
Your live Google Ads data is available today on the Ads Insights page. If you want your store to help shape the combined view, tell us.
Ads measurement questions, answered
Can UpChannels tell me which sale came from which ad?
Where do the conversion numbers come from?
How does UpChannels work out my click-through rate and cost per click?
Does spend from a campaign I paused still show up?
Why does the week-over-week comparison skip this week?
Can UpChannels change my bids, budgets or campaigns?
Which plan do I need to see my own ad numbers?
Ads Metrics & Attribution is one part of UpChannels
UpChannels measures advertising for small retailers and service businesses — electronics and jewelry stores, liquidation outlets, plumbing and handyman crews — by reading spend, clicks, impressions and conversions straight from the Google Ads API and setting each week of them beside the revenue, orders, items sold and door traffic the store itself recorded. Every rate is recomputed from the raw counters rather than re-reported, and each figure is labeled with its origin, so an owner always knows which half of the row came from Google and which came from the register. UpChannels does not trace an individual sale back to the click that caused it; what it gives you is the week-by-week relationship between what you spent and what the store took in, on the Pro and Premium plans and throughout the 14-day free trial.
UpChannels is an all-in-one platform for small retailers and service businesses — sales, inventory, customers, scheduling, delivery, payments and finance in one system — and a real team that builds your website, runs your ads, and automates the busywork. Every capability below is included in the same subscription, with no integration to wire up between them.
The product moves faster than this page. UpChannels ships updates most weeks, so a description here can lag what is already in the software. Where the two disagree, the running product is the current version — tell us if you find one and we will correct the page.
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One system for the counter, the schedule, the truck and the books — and a team that will build the website, run the ads and take the busywork off you if you would rather not do it yourself. Start with the trial, or have us walk you through it first.
