UpChannels
Google Ads & Business Management

Get found on Google and turn clicks into real sales

A dedicated team plans, launches, and runs your Google Ads and Business Profile — applying what works across the stores we manage, on the system that knows what you actually sold.

A named team runs it — not a dashboard you fight alone
Playbooks proven across stores like yours
Ads tied to the register: spend measured against real sales
Your Business Profile kept accurate, answered, and ranking
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What we manage

Full-funnel Google growth

Strategy, execution, and ongoing optimization across the Google ecosystem — done for you, by people who do it every day.

Search Campaigns

Keyword research and ad copy that capture high-intent buyers searching for you.

Shopping & PMax

Product feeds and Performance Max campaigns that showcase your catalog.

Business Profile

Optimized Google Business Profile to win local searches and Maps visibility.

Tied to Real Sales

Your ads run on the same system that rings the sale, so we optimize toward revenue in your reports — not clicks in Google’s — including sales that finish over the phone or at the counter.

Competitor & Cross-Store Insight

We watch what competitors bid on — and what’s already working across the stores we manage — and position you to win the clicks that matter.

Monthly Reporting

Clear reports on spend, leads, and ROI — plus the next month’s plan. You’ll see cost per sale, not cost per click.

Common questions

Google Ads questions, answered

Do I need to be an UpChannels software customer to have you run my ads?
The ads service is built around the UpChannels platform, because the thing that makes it different is reading ad spend against the sales your own system recorded. If you are not on the platform we can still talk, but we would be measuring the same clicks and form fills every other agency measures, and you should expect less from it.
What is the minimum ad budget you will work with?
There is no published minimum, because the right floor depends on your market and what you sell — a single-location jewelry store in a small metro needs a very different budget from a multi-location HVAC contractor. Tell us your market and we will tell you honestly whether the numbers work before you commit.
Who owns the Google Ads account and the data?
You do. Campaigns run in your own Google Ads account and your own Google Business Profile, and if you ever leave, the account, the history and the learning stay with you. We ask for manager access, not ownership.
Will you manage my Google Business Profile too, or only the paid ads?
Both. The Business Profile is included — keeping hours, categories, services and photos accurate, posting updates, and answering the questions people leave on it. For a local retailer the profile often does more work than the paid campaigns.
How do you report results?
Against recorded sales, not just platform metrics. You see what was spent, what came in, and which orders in your own system trace back to a campaign. Platform numbers are shown too, because they are what the ad account optimizes on, but they are not the headline.
Can you take over campaigns someone else built?
Yes, and that is the usual starting point. We audit what is running first and tell you what we would keep — an account with real conversion history is an asset, and rebuilding from scratch throws that away.

Google Ads & Business Management is one of six things our team does for you

UpChannels runs Google Search, Shopping and your Google Business Profile for small retailers and service businesses that have nobody in-house to do it. Because the same company runs the system behind your counter, campaign results are read against the orders your store actually recorded rather than against clicks and form fills.

UpChannels is a software and service company for small retailers and service businesses. The software gets the store organized — sales, inventory, customers, scheduling, delivery, payments and finance in one system — and this team does the growth work software alone cannot. Because we run both, the work is measured against the sales your own system recorded, not against clicks.

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One system for the counter, the schedule, the truck and the books — and a team that will build the website, run the ads and take the busywork off you if you would rather not do it yourself. Start with the trial, or have us walk you through it first.

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Google Ads & Business Management | UpChannels